Sales outreach email templates

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Hi [FIRST NAME],

I came across [WORKSHOP NAME] in [SUBURB] and wanted to reach out directly.

Most workshops in [SUBURB] are still running paper repair orders and chasing customers by phone for job approvals. It slows down your day, creates compliance gaps, and makes it hard to see what's actually happening on the floor. Workshop Wrench fixes that — digital job cards, customer approvals via SMS link, and a live technician board — all live in under a day with no hardware changes.

Would you be open to a free 20-minute demo this week? I'll show you exactly how it would work for [WORKSHOP NAME], no pitch deck required. Book here: [CALENDAR LINK]

Thanks,
[YOUR NAME]
Workshop Wrench

P.S. We offer a 30-day free trial — no credit card needed. You can cancel any time.

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Hi [FIRST NAME],

I sent a note last week about digitising job cards at [WORKSHOP NAME] — just wanted to follow up in case it got buried.

One thing I didn't mention: Workshop Wrench includes a counter tablet for Authority-to-Repair signatures. For Australian workshops, getting written customer approval before starting work is a compliance requirement — and having it logged digitally protects you if there's ever a dispute. It's one of the features our customers say they wish they'd had years earlier.

Happy to show you in 20 minutes — just reply to this email or book at [CALENDAR LINK].

[YOUR NAME]

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Hi [FIRST NAME],

I won't keep cluttering your inbox — this is my last note for now.

If you ever decide to look at taking [WORKSHOP NAME] paperless, our 30-day free trial is open and takes less than a day to set up. No lock-in, no credit card upfront.

[SIGN-UP LINK]

All the best,
[YOUR NAME]
Workshop Wrench

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Hi [FIRST NAME],

Finding [BUSINESS NAME] on Google is possible — but for a trade buyer in [CITY], who needs a specific part today, you're effectively invisible unless they already know you exist.

Workshop Wrench Marketplace puts your inventory in front of workshops across Australia that are actively searching for parts by VIN, make, and model. There's no listing fee, our platform fee is lower than eBay Motors, and the RFQ system means buyers come to you with a specific request rather than you spending time fielding vague calls. Once a part is listed, it stays discoverable 24/7.

Registration is free and takes under 10 minutes. You can list your first parts the same day: [SELLER SIGN-UP LINK]. Or if you'd like a quick 15-min walkthrough, book here: [CALENDAR LINK]

[YOUR NAME]
Workshop Wrench

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Hi [FIRST NAME],

Quick one — I'm curious what the biggest friction point is when you sell parts right now.

Is it discovery (buyers can't find you), payment security (getting stiffed by trade buyers), or shipping and logistics (coordinating pick-up or freight)?

Genuinely asking — I want to understand whether Workshop Wrench Marketplace is actually the right fit for [BUSINESS NAME] before I say anything else. Happy to just reply here.

[YOUR NAME]

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Hi [FIRST NAME],

Keeping this short: seller accounts on Workshop Wrench Marketplace are free to open, with no monthly fee and no lock-in.

Early sellers also get featured placement in national search results and the lowest transaction fees we offer — both of which go away as the platform fills up. If it's something you want to trial, now is the right time.

[SELLER SIGN-UP LINK]

No pressure either way.

[YOUR NAME]
Workshop Wrench